The thread
I got my first computer at twelve — a Commodore VIC-20 with a cassette drive and 5 KB of RAM. I still have my first Mac Classic. What fascinated me wasn't the hardware — it was the communication. What could you build when you connected people to information they didn't have before?
That question has driven every company I've built. From the first digital agency in 2007 (helping brands turn research into strategy), through co-browsing technology (letting someone see your screen in real time without plugins), through cross-media attribution (proving that a TV ad drove a website visit), to gramatr (making AI actually remember how you work).
The problem at every stage has been the same: data lives in silos, context gets lost between systems, and people spend too much time re-explaining what should already be known. The technology changes. The problem doesn't.
What drives me is a specific belief: technology should amplify how an individual thinks and works — not sideline them, not surveil them, not lock them into someone else's platform. gramatr exists because AI tools are powerful but forgetful, and the people using them deserve better than starting from zero every session.
Companies founded
gramatr
Founder & CEO 2007–presentContext engineering platform. Originally a digital agency (2007), evolved into an AI intelligence pipeline (2026).
NEXT90
Co-Founder 2022–presentInsights & Data Engine for cross-media attribution. ClickHouse, DBT, Superset. gramatr's first enterprise customer.
Advocado
Co-Founder & CTO 2016–2022Cross-media attribution platform. Inc. 5000 (#556, 1,056% growth). Acquired Kantar ad verification unit.
Recursive Labs
Co-Founder & CTO 2014–2016Co-browsing technology. 3 patents. Real-time screen sharing without plugins.
Traaqr
Founder 2017Identity bridge platform. Launched at TechCrunch Disrupt SF.
Patents
Named inventor on 7 patents spanning co-browsing, cross-media detection, conversion tracking, and intelligent routing. The patents tell the story: every one solved a version of the same problem — connecting information across systems that don't talk to each other.
- US9256691B2 — Systems and Methods for Enabling Internet Co-Browsing Experience
- US10067729B2 — Systems and Methods for Enabling Internet Co-Browsing (continuation)
- US10067730B2 — Systems and Methods for Enabling Replay of Internet Co-Browsing
- US11544748B2 — Online Advertising and Promotional Coordination System
- US11790394B2 — Automatic Call Routing Using Anonymous Online User Behavior
- US12045853B2 — Online to Offline Conversion Tracking and Optimization
- WO2019083848A1 — Website Traffic Tracking System
Published work
Forbes Agency Council
- TV And Digital Advertising Need To Stop Fighting January 2019
- Direct-To-Consumer Brands Are Starting To Face Traditional Media Issues June 2019
- How Can Political Advertisers Run More Inclusive Digital Campaigns? July 2019
- If Data Is The New Oil, Why Are So Many Advertisers Squandering It? November 2020
Press & Media
- Traaqr Connects Your Online Identity With Your Real One TechCrunch October 2017
- Avocados From Mexico Links Search To TV, Site Traffic Soars MediaPost February 2019
- How Google's New-Found Love of Privacy Impacts Adtech The Drum March 2021
- Advocado Buys Kantar Ad Verification Unit Next TV December 2021
- Ad-tech Firm Advocado Raises $10 Million St. Louis Post-Dispatch December 2021
Speaking & conferences
- TechCrunch Disrupt SF Product launch (Traaqr) 2017
- LeadsCon Las Vegas Speaker — Small Data & Offline Conversions 2018
- NYC Television Week Speaker/Panelist 2019
- Media Ad Sales Summit Panelist — Reinventing Measurement 2022
- DMEXCO Cologne Exhibitor 2023
Recognition
- Inc. 5000 Rank #556 — 1,056% three-year revenue growth 2023
- Pipeline Entrepreneurs Inspiration Award 2019
- LendingTree Startup Innovation Spotlight Finalist LeadsCon Connect to Convert 2017
What I'm building now
grāmatr is the latest answer to the same problem I've been solving for 32 years. The private beta is open.